Bill + Melinda Gates Foundation’s Goalkeepers brings the star power!
THE CHALLENGE:
Increase participation from those who can share their spotlight.
With a strong presence of world leaders, global decision makers, and game-changers in their community already, the Bill & Melinda Gates Foundation sought to bring A-list talent to their annual event to increase awareness of the work being done by Goalkeepers around the globe.
THE SOLUTION:
TAILORED, TARGETED OUTREACH
Now more than ever, authenticity is a guiding principle for talent participation. Artemis devised and implemented a strategy to appeal to talent, while also raising awareness around the work of the Foundation’s Goalkeepers.
From identifying like-minded talent and engaging them on the foundation’s program in regions most aligned with their heart work, Artemis created the strongest appeal possible to talent talent identified by the agency as Goalkeepers in their own right, securing the largest number of celebrity participants with the greatest reach on social media platforms in the event’s history.
