Celebrities Lend Clout to COVID-19 Scientists with ONE’s #PASSTHEMIC Campaign
THE CHALLENGE:
Messaging Confusion Increases The Global Harm From COVID-19
With the COVID-19 pandemic ravaging communities around the world, ONE sought to create a campaign that could better educate people about the disease, the importance of science in fighting it, and the opportunities for citizens to engage.
THE SOLUTION:
#PassTheMic Social Takeover Create Buzz & Educate Millions
Artemis secured dozens of celebrities to pass their social media platforms to scientists, policy experts, and frontline workers to provide education on disease prevention, research activities and policy. White House medical advisor Anthony Fauci, former Nigerian finance minister Ngozi Okonjo-Iweala, and Dr. Tslon Firew of Columbia University are just a few of the experts who joined the effort. The campaign received significant media attention and helped get facts out to the public more effectively.
Results:
Nearly 40 celebrities & influencers lent their platforms to the cause.
30B+
media impressions
87M+
video views
406M+
reached via social media
3.8M
social media engagement